Publications

Research Papers

Sharma, N., Sharma, A., Dutta, N. and Priya, P. 2023. Showrooming: A Retrospective and Prospective Review using the SPAR-4-SLR Methodological Framework. International Journal of Retail & Distribution Management. Accepted for publication. The journal is published by Emerald; ranked as ABDC Category A Journal; Indexed in Scopus, Social Sciences Citation Index SSCI etc. Print ISSN: 0959-0552, Online ISSN: 0959-0552
Sharma, N. and Dutta, N. 2023. Omnichannel Retailing: Exploring Future Research Avenues in Retail Marketing and Distribution Management. International Journal of Retail & Distribution Management. Accepted for publication. The journal is published by Emerald; ranked as ABDC Category A Journal; Indexed in Scopus, Social Sciences Citation Index SSCI etc. Print ISSN: 0959-0552, Online ISSN: 0959-0552
Dutta, N. and Bhat, A. 2021. Reviewing Current State of Research on the Use of Social Media in Higher Education. Research Review: International Journal of Multidisciplinary. 6(5): 70-77. ISSN: 2455-3085
Chadha, S. and Dutta, N. 2020. Linking Entrepreneurship, Innovation and Economic Growth: Evidence from GEM Countries. International Journal of Technoentrepreneurship, 4(1): 22-31. The journal is published by Inderscience; ranked as ABDC Category C Journal; Indexed in Scopus, ProQuest etc. Print ISSN: 1746-5370, Online ISSN: 1746-5389
Dutta, N. and Bhat, A. 2017. Dangal: Cinematic Representation of Competitive Marketing Strategy. Prabandhan: Indian Journal of Management, 10(8): 52-57. The journal is indexed in Scopus, Cabell's Directory, Index Copernicus etc. and is included in the list of UGC recommended journals. ISSN: 0975-2854.
Dutta, N. and Bhat, A. 2017. Effect of Perceived Relational Characteristics of Online Social Network on e-WOM and Purchase Intention: Exploring Mediating Role of Trust. International Journal of Web Based Community, 13(4): 499-529. The journal is published by Inderscience; ranked as ABDC Category B Journal; Indexed in Scopus, Cabell's Directory etc. Print ISSN: 1477-8394, Online ISSN: 1741-8216.
Dutta, N., & Bhat, A. 2016. Exploring the Effect of Store Characteristics and Interpersonal Trust on Purchase Intention in the Context of Online Social Media Marketing. Journal of Internet Commerce, 15(3): 239–273. Journal of Internet Commerce is published by Taylor & Francis; ranked as ABDC Category B Journal; Abstracted / Indexed in EBSCOhost, Scopus, Emerald Group Publishing Limited, Proquest etc. Print ISSN: 1533-2861, Online ISSN: 1533-287X. DOI: 10.1080/15332861.2016.1191053
Dutta, N., & Bhat, A. 2015. Role of Trust on Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing. Indore Management Journal, 7(2): 52–62. Published by IIM Indore. ISSN: 0975-1653
Dutta, N. 2010. Emerging Markets: Ray of Hope for the World Economy. Mangalmay Journal of Management & Technology, 4(2): 46–55. Print ISSN: 0973-7251, Online ISSN: 2230-729X

Case Studies

Sharma, N., & Dutta, N. (2023). Decoding Nykaa’s Success: Preparing for the Long Journey Ahead.Ivey Publishing. (Product Number: W31012). Available with teaching note through Harvard Business Publishing
Dutta, N., Bhat, A., Bhattacharya, K.S., & Mahesh, J. (2019). Attracting Students to the Class-room with Innovative Pedagogies. South Asian Journal of Business and Management Cases, Vol 8, No. 3, pp. 241-250. (Print ISSN: 2277-9779, Online ISSN: 2321-0303). The journal is published by Sage and indexed in Scopus.
Dutta, N., & Bhat, A. 2017. Smart Configuration for a Successful Smartphone. The Case Centre (Earlier known as European Case Clearing House) (Case Reference No. 517-0076-1). Available with teaching note
Dutta, N., & Bhat, A. 2017. Using MDS to Reclaim Lost Position to Cheap Chinese Smartphone Brands. The Case Centre (Earlier known as European Case Clearing House) (Case Reference No. 517-0061-1). Available with teaching note.
Bhat, A., & Dutta, N. 2017. New Product Testing through Experimental Design: The Case of Varn International Ltd. The Case Centre (Earlier known as European Case Clearing House) (Case Reference No. 517-0029-1). Available with teaching note.
Dutta, N., & Bhat, A. 2016. FirstCry.com: Fighting to Lead the Giant Online Baby Care Products Market. International Journal of Case Studies in Management, 14(3): 1–20. Published by HEC Montreal (ISSN: 1911-2599). Available with teaching note through Harvard Business Publishing.
Dutta, N., & Bhat, A. 2015. Zivame: Branding Options for an Online Lingerie Retailer. Ivey Publishing. (Product Number: 9B15A031). Available with teaching note through Harvard Business Publishing
Dutta, N., & Bhat, A. 2014. Flipkart: Journey of an Indian e-Commerce Start-up. Emerald Emerging Market Case Studies, Vol 4, No. 7, pp. 1-24. (ISSN: 2045-0621). Available with teaching note.

Book Chapters

Sharma, N., and Dutta, N. 2023 Direct to Consumer eCommerce (D2C) Business Model: The Dilemma of Getting It Right, in Rasmussen, E. and Petersen, N. (Eds.), Handbook of Research on Business Model Innovation Through Disruption and Digitalization, IGI Global, 1st ed. ISBN: 9781668448953
Bhat, A., and Dutta, N. 2018 Salient Role and Centrality of Trust in Social Media Marketing, in Bandyopadhyay, S. and Rishi, B. (Eds.), Contemporary Issues in Social Media Marketing, Routledge, 1st ed. ISBN: 978-11-38679-17-7
Dutta, N., & Bhat, A. 2016. Exploration of Factors Affecting Initial Trust in Online Social Network. In V. Sahay & S. Prashar (Eds.), Social Media for Business (1st ed.): 137–144. New Delhi: Excel India Publishers. ISBN: 978-93-85777-40-0

Edited Book

Dutta, N., & Shenoy, M. V (Eds.). (2021). Proceedings of the International Conference on Best Innovative Teaching Strategies (pp. 1–394). Macmillan Education. https://papers.ssrn.com/sol3/JELJOUR_Results.cfm?form_name=journalbrowse&journal_id=3891142

Popular Press

Dutta, N. 2017. Dangal: Cinematic Representation of Competitive Marketing Strategy. NextBigWhat. https://www.nextbigwhat.com/dangal-competitive-marketing-strategy-297/.

BITS Pilani