Project

Ongoing

“Five years of the e-NAM platform: Examining Factors Influencing its adoption and primary usage across product categories and states” by Chaudhary Charan Singh National Institute of Agricultural Marketing (CCS-NIAM), Jaipur; Approved budget: Rs. 5,00,000

Completed

"Use of Social Media as a Driver for Innovation in Higher Education in India" under Impactful Policy Research in Social Science (IMPRESS) scheme of Indian Council of Social Science Research (ICSSR); Approved Budget: Rs. 10,00,000; Role: Project Director
"Empirical Investigation of Antecedents of Negative Word of Mouth in Online Social Network Sites" under Research Initiation Grant from BITS Pilani; Approved Budget: Rs. 2,00,000; Role: Principal Investigator

Thesis Guidance

Ongoing

Investigation of Drivers for Gaining Customers through Loyal Showrooming [Amit Sharma- PhD]
Exploring the Effect of Technology on the Purchase Decision Making Process of Omni-channel Shoppers [Neha Sharma- PhD]
Exploring the Importance of Customer Touchpoints during the Purchase Journey: An Indian Automobile Industry Perspective [Shilpi Agarwal- PhD]
Topic yet to be decided [Srishti Negi- PhD]

Completed

Use of social media in higher education [Mira Priyadarshini K (2023)- Higher Degree / Postgraduate student]
Analysis of Factors Influencing Negative e-Word of Mouth [Ayush Verma (2019)- Higher Degree / Postgraduate student]
Role of Social Identity, Emotion Regulation and Altruism as Motivations for e-WOM [Ishan Shreyas (2019)- Higher Degree / Postgraduate student]
Use of Social Media in Education [Tanmay Debnath (2017)- Higher Degree / Postgraduate student]

You may contact me if you are interested to work with me in any of these research areas.

Ritika Bhatia [Topic: Life Insurance Purchase Decision: A Behavioural Economics Approach]
Krishna Veer Tiwari [Topic: Modelling for Optimizing the Movement of Goods for Last-mile Delivery]
Sanjeev Ramachandran [Topic: Understanding the Drivers of Environmental Inequality and the Role of Information and Communication Technology in Addressing Environmental Inequality]
Anupama Tyagi [Topic: Employee Job Engagement in Virtual Organizations]
A. Naga Ramani [Topic: Exploring the Effect of Pedagogical Training on Professional Development of Teachers’ Involved in Higher Education]