BITS Pilani

  • Page last updated on Thursday, July 06, 2023

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Academic Interest

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Area of Interest

Research Interest

  • Online Social Media Marketing
  • Online Trust
  • e-Commerce
  • Omni-channel Retailing
  • Digital Marketing
  • Green Marketing

Teaching Interest

  • Digital Marketing
  • e-Business and Internet Marketing
  • Marketing Management
  • Consumer Behaviour
  • Marketing Research
  • Brand Management
  • Management Information Systems

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    An Institution Deemed to be University estd. vide Sec.3 of the UGC Act,1956 under notification # F.12-23/63.U-2 of Jun 18,1964

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