My primary research and teaching interests are interdisciplinary and draw from the fields of sociolinguistics, applied linguistics, media studies and advertising communication. At the broadest level, I am interested in how different societies around the world respond to language change and language death in relation to new media and market. My research situates language at the centre of media, communication and culture and serves as a conduit for personal and professional expression.
Supervision of PhD, First Degree Theses & Study Oriented Projects (SOPs)
- Soft Skills in Employability: An Empirical Study of Engineering Graduates and Their Sustainability in Industries. (PhD Awarded)
- Communication Strategies for Promoting Tourism: Discursive Analysis of Television Campaign Khushboo Gujarat Ki (PhD Awarded)
- Corporate Social Responsibility: A Communication for Sustainable Society. (First Degree Thesis)
- No Kidding, All Business: The Selling Power of Children (First Degree Thesis)
Over 100 Study Oriented Projects have been supervised in different interest areas of the students.