Conferences & Seminars

Conferences, Seminars & Workshops

International Conference on ‘Cultural Trajectories through Language, Literature and Media’ held during 29 April - 01 May 2022 at the LNM Institute of Information Technology, Jaipur. Participated and presented a virtual paper along with Swagata Ghosh and Renu Kotwal entitled, “Meme vs. News: How Memes are Re-shaping the News Consumption Trends in Social Media!”
International Conference on ‘Cultural Trajectories through Language, Literature and Media’ held during 29 April - 01 May 2022 at the LNM Institute of Information Technology, Jaipur. Participated and presented a virtual paper along with Renu Kotwal and Swagata Ghosh entitled, “The Popularity and Influence of Korean-Entertainment on Every Day Communication: How Young Indians are Embracing the K-Culture!”
31st Annual Convention of National Academy of Psychology on ‘Psychology and Social Justice at the Time of COVID-19 Pandemic: The State, Community, and Individual Perspectives’ hosted by IIT, Bombay, 04 March -06 March 2022. Participated and presented a virtual paper along with Swagata Ghosh and Renu Kotwal entitled, “How Having a Laugh on COVID-19 Memes Impacts Real-Life Behaviour? An Exploratory Study of Generation Z.”
31st Annual Convention of National Academy of Psychology on ‘Psychology and Social Justice at the Time of COVID-19 Pandemic: The State, Community, and Individual Perspectives’ hosted by IIT, Bombay, 04 March -06 March 2022. Participated and presented a virtual paper along with Renu Kotwal and Swagata Ghosh entitled, “Communication with a Silent Class Amid COVID-19: A Case Study of Deaf and Dumb Students in Jammu and Kashmir.”
Invited as a Resource Person to deliver a Plenary talk in an International Webinar on “Language, Literature and Media in the Contemporary Times” organized by Pt. Ravishankar Shukla University, Raipur 29th and 30th July, 2020.
Invited to deliver a course on "Strategic Sports Communication” in Term III of 2-years Executive Post Graduate Diploma in Sports Management (ePGDSM) IIMR between April 6 2020 –June 13 2020.
Invited to deliver a Workshop as a Resource Person on Media Literacy in IIT Jammu during 29-30 July 2019.
Got an invite to be associated with IIM’s flagship PG Diploma Program in Management (PGDM). Taught a Course entitled ‘Communication Dynamics at Workplace’ in Term III to a batch of 90 students in IIMR during Mar-Jun 2019.
International Conference on Interdisciplinarity: Vignettes of Contemporary Education, Knowledge and Research (iKER) 8-9 February 2019 at BITS Pilani, Pilani. Presented a paper “Effectiveness of Advertising Viewability in Digital Ecosystem: How to Get the Best Out of the Money We Invest”.
International Conference on Interdisciplinarity: Vignettes of Contemporary Education, Knowledge and Research (iKER) 8-9 February 2019 at BITS Pilani, Pilani. Presented a paper “Product Placement in Bollywood Movies - How the Movies We Watch Effect What We Buy?”.
2nd International Conference on Sociolinguistics (ICS-2) 6-8 September 2018 at Eötvös Loránd University, Budapest, Hungary. Presented a paper "Fake News in Media: Decoding the Communication of Chaos”.
24th International Conference on Psychology & Language Research, Nanyang Technological University, Singapore during 09-10 November, 2017. Presented a paper “Technical Jargons in Promotion of Brand Messages: Is it a “Just Do It Factor” Without Consumer Sense?”
UICELL 2017 International Conference on ELT & CALL organized by English Education Graduate School, University of Muhammadiyah, Jakarta, Indonesia during 23-25 November, 2017. Presented a paper “Teaching and Learning Media Literacy: An Unavoidable call for Secondary Education!”
UICELL 2017 International Conference on ELT & CALL organized by English Education Graduate School, University of Muhammadiyah, Jakarta,Indonesia during 23-25 November, 2017. Presented a paper “The Art of Rhetoric: Improving Writing Skills through Persuasive Advertisements”.
Invited by IIM Rohtak as a Resource Person to deliver the series of lectures on Business Writing for Post Graduate Program (PGP) during October 7-9, 2016.
World Conference on Women’s Studies, 2016, Colombo, Srilanka, 2-4 May, 2016. Presented a research paper entitled “Social Media and Gender Rights: An Exploration of Social Acceptance in India.”
World Conference on Women’s Studies, 2016, Colombo, Srilanka, 2-4 May, 2016. Presented a research paper entitled “Female Entrepreneurs in the Urban Start up Scenario.”
6^th India International Hotel, Travel, & Tourism Research Conference held in BC Institute of Hotel management & Catering, New Delhi, 10—12 February 2016. Presented a research paper entitled “Tourism Promotion of Two States: A Comparative Study of Destination Image Formation Through Video Commercials of Rajasthan & Gujrat.’
MICA’s Third International Communication Management Conference in MICA, Ahmedabad, 18-20 February, 2016. Presented a research paper entitled “Branding Gujrat as a Tourist Destination: Video Content Analysis of ‘Khushboo Gujrat ki’ Campaign.”
International conference on 'Discourse and Identity in Asia' USMD2015 held in University of Malaya, Kuala lumpur, Malaysia 14-16, November 2015. Presented a research paper entitled "Advertising and New Social Identities: Discourse of Marketing and Relationship."
National Conference on Consumer Behaviour in Hospitality and Tourism Industry on August 7-8, 2015. Co-presented a research paper with Arun Poonia entitled "The significance and Role of Tourism Advertising in Destination Image: Time for a Proper Research.”
II Asia Pacific International Conference On Changing Business Practices in current environment organized by Sydenham Institute of Management Studies, Research and Entrepreneurship Education, University Of Mumbai on January 8-9, 2015. Presented a research paper entitled “Modi’s Election Campaign: How to Use Media and Market Politics!”
The Sixth Brno Conference on Linguistics Studies in English: Communication across Genres and Discourses organized by Masaryk University, Brno, Czech Republic on September 11-12 2014. Co-presented a research paper with Arun Poonia entitled “Discovery of India: Discourse Analysis of Select Indian Tourism TV Commercial.”
Invited by IIM Rohtak as a Resource Person to Management Development Program (MDP) titled ‘Delivering Effective Performance through Teams’ for the corporate executives of ‘Asian Paints’ during November 21-22, 2014.
Invited by IIM Rohtak during September 8-12, 2014 to conduct modules on ‘Communication at Workplace’ and ‘Development of Negotiation Skills’ as a part of its Management Development Program(MDP) for the Second batch of Senior Divisional Managers of Canara Bank.
Invited as a Resource Person to a four-day Management Development Program (MDP) for the Senior Divisional Managers of Canara Bank at IIM Rohtak during 5-8 August 2014.
International Conference on Contemporary Research in Tourism and Hospitality: Theory, Practice and Pitfalls organized by Pondicherry University, Pondicherry, India on February 18-21 2014. Co-presented a research paper with Arun Poonia entitled “Khushboo Gujrat Ki: An Incredible Advertising Campaign.”
National Seminar on Forthcoming Feminisms: Gender Activism in Law, Literature & Society organized by National Law University, Jodhpur on February 8-9 2014. Presented a research paper entitled “Sexist Communication in Advertisements: It’s not Fair Honey!”
International Conference on “The Impact of Social Changes on English Language and Literature” (TISCELL2014) held in Lingaya’s University on February 7-8 2014. Co-presented a research paper with Arun Poonia entitled “Role of English in Tourism Communication in a Globalized World: Advantage India!”
1st Multidisciplinary Conference in Humanities and Social Sciences on Beyond Borders on December 20-21, 2013, Indian Institute of Technology, Indore. Presented a research paper entitled “Hinglish on A Platter: Communication Beyond borders.”
International Conference on Globalization and the Teaching of English, October 19-20, 2013. Organized by Jain Vishva Bharti Institute (Deemed University), Ladun, Rajasthan, India. Jaipuria Institute of Management, Jaipur. Co-presented a research paper with Arun Poonia entitled “English Language Teaching in a Globalized World: Count Their Aspirations, Before You Teach.”
National Conference on Media and Communication, February 8-9 2013. Organized by Jaipuria Institute of Management, Jaipur. Presented a research paper entitled “Who Breaks My News? – Business of Breaking News and its Retention Value”
As a Resource Person conducted a Two-day National Workshop on “Soft skills, Personality Development and Job Communication Skills” for the faculties and students of O.P. Jindal Institute of Technology, Raigarh on 1-2 February, 2013.
International Conference on Empowering the English Language Classroom, January 18-19, 2013. Organized by the Department of Humanities & Socail Sciences, MNIT, Jaipur. Presented a paper entitled “Decoding the Language of Matrimonial Ads: Impact of New Media and Changing Communication Patterns.”
Third International ELT@I Conference on Interfacing Language, Culture and Technology, October 8-9, 2012. Organized by the Department of Humanities and Languages, BITS Pilani. Presented a research paper entitled “Power of New Media and Language Change: What’s Next?”
National Conference on Changing Trends in Language and Society, January 20-21 2012. Organized by Institute of Engineering & Technology, Bhaddal-Ropar. Presented a research paper entitled “Language Change and Advertising Communication: Footloose and Fancy Free.”
First International Conference on Strategic Communication: Learning from Mistakes, November 4-5 2011. Organized by Centre for Communication, UPES, Dehradun. Presented a research paper entitled “Green Communication: Let the Corporate Walk the Talk.”
National Conference on Ethics in Business: In the Era of cut Throat Competition. "Business Ethics: Employee Loyalty and Whistle Blowing." KIET, Ghazibad, 17 September 2011.
The Asian Conference on Arts & Humanities on “East Meets West” held in Osaka, Japan, June 18-21 2010. Presented a research paper entitled “Save Our Languages: Act Now!”
Fourth International Conference on Managing in the New World Order: Strategies for Sustainable Development organized by PIMR, Indore during January 30-31, 2010. Presented a paper entitled “Advertising through Social Media Networks: Let’s Catch up with the Internet Audience.”
As a Resource Person conducted a one-day workshop on Personality Development and Job Communication Skills for the faculties and students of BKBIET College, Pilani on November 14, 2009.
Participated in a Seminar on “Dynamics of Transformative Cooperation in Business & Society: A Millennium Challenge” organized by Humanistic Studies Group, BITS, Pilani during 7-8, November 2008.
Participated in the Workshop on “Documentary & Short Film Making” organized by the Department of Humanities and Languages, BITS, Pilani during November 1-2, 2008.
International Conference on Soft Skills Development Strategies: Corporate and Academia Perspectives organized by the Department of Humanities and Languages, BITS, Pilani during 19-29 September, 2008. Presented a paper entitled “From University to Industry: Increasing Employability with Soft Skills.”
National conference on “The Role of English in Sustainable Community Development” by H M Patel Institute of English Training & Research, Vallabh Vidyanagar, Gujrat during 18-19 August 2008. Presented a paper entitled “Teaching of English in Rural India: Looking beyond the English Textbooks.”
Participated in the Orientation Workshop for University/College Teachers on "Convention on the Elimination of All Forms of Discrimination Against Women" organized by the UGC Centre of Women’s Studies at BITS, Pilani during January 12-13, 2008.
8th International Conference on South Asian Languages, AMU, Aligarh January 6-8, 2008. Presented a paper entitled “Semiotics of Visual Communication: How to Read Between the Lines.”
Participated in the Workshop on “Technology Entrepreneurship for Faculty” organized by Entrepreneurship Development & IPR Unit and Technology Business Incubator, BITS, Pilani, from 23-24 November, 2007.
Sixth Asia CALL International Conference on “Computers and Language Learning Technologies in and for the Developing Economies” organized by IIM Indore during November 17-19 2007. Presented a paper entitled “Impact of Technology in the Classroom: Let Learning Be Simple, Human and Valuable.”
International Seminar on Contemporary Trends in Language, Discourse and Cultural Studies organized by Guru Nanak Dev University, Amritsar from January 20 to 21 2007. Presented a paper entitled “Innovation in English Grammar Classroom: Learning through Advertisements.”
International Conference on Marketing in the New Global Order during 18-20 December 2006 held at IIM Indore. Presented a paper entitled “Sex in Advertisements: The Magic Mantra of Marketing.”
International Seminar on Cultures and Societies in Transition during 8-10 February 2006 held at JNU, New Delhi. Presented a paper entitled “Resurgence of Hindi in the Wake of Globalization.”
UGC Sponsored Seminar on Arunachal since Statehood 30th November -1st December 2002. Presented a paper entitled ‘Writing Skills: What Ails the Young Mind’
An Orientation Course on Value Education sponsored by UGC, New Delhi, organized at ASC, Devi Ahilya University, Indore, from 15 January to 11 January 2003.
An Orientation Course on Research Methodology in Social Sciences sponsored by ICSSR, New Delhi, organized at ATI, Itanagar, from 13 March to 23 March 2002.

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Conferences & Seminars

Conferences, Seminars & Workshops

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